Topic 1: Social Listening
1. For this lovely blog post I chose to analyze the National Basketball Association (NBA). I chose the NBA because they have a massive presence all over social media. On Instagram alone they have over 26 million followers. Basketball is a passion for millions of people all over the world and the NBA is home to the most talented, ferocious basketball players on God's green earth. Imagine being in charge of such a lucrative business opportunity.
2. The NBA, where amazing happens. The BEST players in the world. Spend money to watch athletic wonders put you into a temporary coma with their gravity defying dunks. Come to a game and enjoy the competitive atmosphere, and overpriced cotton candy. Watch legendary players get fat and talk about how the NBA isn't as brutal as it used to be. The NBA is chock full of value proposition. Why else would I want to buy a LeBron James jersey if e wasn't practically a God on the basketball court.
3. If I had chose to write this weeks blog all about Folgers Coffee or the Hydro Flask; I'm sure that there would have been quite a number of positive and negative reviews about said products. However, the National Basketball Association does such an excellent job of disguising it's fairly expensive product (the NBA experience) that followers on Instagram aren't even rating the actual product. They are too busy being encapsulated by the experience. The NBA has done an excellent job of tapping into the fantasy receptors of it's fans and allowing them to be feel just a tad more emotionally invested every time Bron dunks the ball or Curry drains a half court shot. to play devils advocate, the one and only thing that seems to get negative attention from the fans of the NBA is the reffing. Get rid of those schmucks and you might just have the perfect business on your hands.
4. The NBA is a professional platform that allows super athletes to compete with other super athletes. Fans want to watch these men do things they themselves can not do. The NBA is taking profit from the emotions of it's fans. I myself am a die hard Phoenix Suns fan. I am so emotionally invested that missing a game pains me on the inside. I am so emotionally invested that I got myself a Devin Booker jersey for Christmas. As long as the NBA continues to provide a platform for athletic freaks of nature to play competitive basketball, the NBA will have an army of eager, dedicated sports fans to keep them in business.
5. If I was a brand manager I would try to respond to as many customers as possible, but my responses would be as native and genuine as possible. People want to real acknowledgement. Not a fake, shitty response.
Topic 2: Marketing In The News
I read an article about how Lexus (that's a fancy car company) wanted to continue targeting sports fans like it had for countless years, but they also wanted to spice things up a little bit. Engage with their customers. They did this by launching an interactive hologram campaign. As you can witness from the video in the line above, Lexus spends a lot of money to sponsor sports stadiums and interact with those customers. The hologram booths were placed all around the Staples center allowing Los Angeles Clipper fans to to engage.
Instead of just marveling as the spectacle of a polished Lexus sitting outside the bathrooms of the arena, the hologram allowed customers to use the hologram machines to create their own personalize sports car.
the fun doesn't end there. The booth has facial recognition! This was key in collecting data of who was using the hologram machine. Soon enough the hologram machines were allowing customers to play a hologram basketball game, sharing their results on social media as well.
The campaign was wildly successful. Something of this interactive caliber only has room to go up. People love to be apart of new technology.
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