WhatsApp puts on a suit and tie

WhatsApp! If you don't use it then you have probably heard of it, and if you haven't heard of it till now then you're missing out. WhatsApp is used by 1.3 billion monthly users... and counting. What is it? It's a messaging app. Pretty simple, right. What makes it different from messaging someone on Facebook or IMessage? It would seem that a social media site such as Facebook values private messaging along with the whole sideshow of social media and public interaction. WhatsApp on the other hand is as simple and precise at a text message, except that it does not require a pricey cell phone plan . This straight to the point mode of communication has become increasingly popular all through out the world, especially in developing countries. 

In 2014 Facebook paid a whopping $19 billion to take over WhatsApp. Even Facebook messenger did not have the capacity to keep up with the ever increasing popularity of WhatsApp. Tactically Facebook opted to buy WhatsApp and leave it alone, similar to what they did with Instagram.

WhatsApp demonstrates a unique value proposition in that it has become just like a wireless provider, except free. Type in someones number and begin chatting, as simple as that. All of this is fine and dandy assuming you have a connection to WIFI, but that shit is literally everywhere. 

Now that we have learned all about the very successful WhatsApp app, I present to you WhatsApp Business. Yep, you heard me. It's literally the exact same app as WhatsApp but with a more business format. The idea is to connect businesses directly with their customers. Hold the phone... What value does this have for the everyday user who uses direct messaging? It doesn't, that is what Whatsapp is for. WhatsApp Business is designed to be a platform for small businesses. It't certainly old news that people tend to separate their personal life from their business. WhatsApp has simply listened to it's 1.3+ billion users and provided them with an option to do so.